Here at iSensing, we love working with people and technologies. We think that this combination could provide the best results. For today’s post, we are joined by Sensor Sid and Marketing Lead Masha, who will be talking about impactful Smart Cities solutions.
Modern Marketing is collaborative, innovative and for Smart Cities, people-centric.
Let’s define Smart Cities.
- What does “Smart” mean?
“Smart”, in an urban context, means “optimised through technology”.
- Who are these Smart Cities built for?
Smart Cities are built for humans. They’re not just built to improve transport, access to new technologies and business, but also to address the needs of its citizens.
I get it! Smart Cities are convenient, inclusive, efficient places for urban dwellers. Sensors counts as well!
That’s right! Let’s not forget that Smart Cities attract numerous collaborators:
- Citizens. The term ‘Smart City’ has become a buzzword which everyone knows, but nobody really understands. Citizens are more concerned with the simple things that improve quality of life such as commute times, recreational access and walkability – not technologies, IoT and ROI.
- Businesses. Businesses are concerned with economic effectiveness, revenue, and the impact that Smart Cities may have on the local economy.
- Wait! What about the policy makers, SMEs and the urbanists..? They care about delivering sustainable and impactful Smart City products for positive social change – not just for corporate purposes!
How can we unite their interests?
Don’t worry – there is a solution!
Collaboration Design. Collaboration and co-creation enables stakeholders to design Smart Cities by combining the best ideas of end users (citizens, businesses, policy makers etc). This creates strategies with vision whilst producing golden-standard solutions with lasting impact.
Let’s use the Collaboration Design approach!
Collaborative Design helps:
- To develop stable products with lasting impact;
- Find unique benefits;
- To improve public presence, relationships and brand awareness;
- To promote inclusive cities;
- To improve investor buy-in;
- To obtain expert status.
Awesome, but how can stakeholders collaborate?
- Communicate. Make your initiatives known by not only communicating the benefits of Smart Cities, but by co-creating them.
- Consolidate. Place your organisation in the centre of Smart City decisions. Citizens feel they either have limited or no power to change urban spaces. Marketing breaks this chain, allowing the best brains to unite by using new media and technologies to solve urban problems.
- Use data visualisation platforms, developed to measure data and insights on how people are using indoor and outdoor spaces. Check out free-to-use apps help stakeholders ask questions and gather meaningful data.
- Engage using social media.
Organise co-creation sessions, open round-tables and open challenge calls.