Location
Liverpool, UK
Sector
Downtown management; Retail
Client
Liverpool One shopping centre & the Liverpool City Central BID
Year
2015
Pedestrians & shoppers behavior traction and analysis
The project iNSIGHT aimed to provide Liverpool One shopping centre and the Liverpool City Central BID with an enhanced understanding of how pedestrians/ shoppers behave and move around their premises.
By deploying sensors at strategic locations such as Chavasse Park and Liverpool One bus station we were able to capture real-time movement and dwell-time of shoppers in different zones. This addressed several needs such as Liverpool One’s need to enhance its understanding of how many people (and for how long) attend events in Chavasse Park and optimise its marketing spend accordingly.
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