iNSIGHT

Location

Liverpool, UK

Sector

Downtown management; Retail

Client

 Liverpool One shopping centre & the Liverpool City Central BID

Year

2015





Pedestrians & shoppers behavior traction and analysis 

The project iNSIGHT aimed to provide Liverpool One shopping centre and the Liverpool City Central BID with an enhanced understanding of how pedestrians/ shoppers behave and move around their premises.

By deploying sensors at strategic locations such as Chavasse Park and Liverpool One bus station we were able to capture real-time movement and dwell-time of shoppers in different zones. This addressed several needs such as Liverpool One’s need to enhance its understanding of how many people (and for how long) attend events in Chavasse Park and optimise its marketing spend accordingly.

Related cases